January is VEGANUARY!

GoodMills is not only Europe’s largest milling company and manufacturer of popular flour brands for the home, but also a key player in the market for plant-based products.

A recent EU-funded survey, conducted by ProVeg International in collaboration with University of Copenhagen (Københavns Universitet) and Universiteit Gent, unveiled that the meat consumption in Europe is declining significantly.

At GoodMills, our vision is to make a significant contribution to producing contemporary nutrition for people in Europe and we strive to make natural, plant-based eating accessible. This is our way to make a better future possible.

To do so, we are working hard on developing outstanding solutions for customers in the plant-based industry. The GoodMills Group subsidiary GoodMills Innovation GmbH, based in Hamburg, supports customers in the production of high-quality, plant-based products that taste particularly good. With VITATEX® texturates and SMART Functional pulse flours, GoodMills innovation can help customers to reach their target audience effectively. Learn more about GoodMills Innovation and our plant-based range here: Plant-based – GoodMills Innovation