Investment in new technology / Hildebrandmühle Mannheim produces according to German quality standards and in organic quality
GoodMills Deutschland GmbH is investing 15 million euros in new production facilities at the Hildebrandmühle Mannheim site to refine the raw material durum wheat into bulgur and couscous. This makes the company the first industrial producer of these grain specialities in Germany and, with numerous certifications, it can offer clear added value in terms of quality.
Quality standards such as IFS 6, BIO and VLOG certification are decisive competitive advantages of GoodMills Deutschland GmbH. Modern X-ray technology enables stone-free goods. Freshness is also a plus point: Hildebrandmühle Mannheim produces flexibly and the transport of the refined cereal specialities to customers within the DACH region is short – thus long storage times, as is often the case with imported goods, can be avoided.
The new product range can be used in a variety of ways and is aimed at bulgur and couscous fillers as well as manufacturers of delicatessen salads, to-go and convenience dishes, snacks and breakfast products. The Hamburg-based cereal expert also develops innovative concepts in the field of meat and meat substitute products, dairy products and baked goods. Catering companies, large-scale caterers such as canteens and refectories or the gastronomy and hotel sectors are also future customers. State-of-the-art filling and bagging technology as well as a wide range of container formats from sacks to silo trucks enable individual packaging.
The veggie boom, the growing interest of consumers in different national cuisines and trends such as street food culture are noticeably fuelling the demand for bulgur and couscous. Christoph Klöpper, Managing Director of GoodMills Deutschland GmbH: “Whether for preparation at home or as a to-go dish in the supermarket – bulgur and couscous have long since made the leap from niche product to standard range. With Hildebrandmühle as a durum specialist in our mill network, it was a logical step to expand the production range. Thus, we can now offer goods in premium quality and, if desired, even with an organic seal and enable our customers to successfully position their products in a growing market.”
The raw material durum is partly sourced by Hildebrandmühle from Germany. Due to the better climatic conditions, however, it is also dependent on imports from Canada and neighbouring European countries. Here, in accordance with the company’s own sustainability programme, GoodMills Germany works with selected suppliers and contract farmers who cultivate the raw material as environmentally friendly as possible according to strictly defined standards.