What do you do at Goodmills?
In my role as International Brand Manager one of my main responsibilities is to ensure and steer the brand positioning across the group in order to maintain and strengthen the brand leadership in all countries where we operate. Making sure that the B2C branding strategies are implemented accordingly to our overall B2C long- term strategic development goals is also one of my tasks.
In this sense, I am in constant contact with our local organizations, where we commonly monitor and enhance our 360 degree marketing mix as well as our productportfolios. Not only is the branded business an exciting part of my job but additionally I am also responsible for identifying new expansion possibilities for our group whether this is in the flour category or beyond.
Whats’s the company culture like?
I would say the company culture is a strong reflection of the actual company name: GOODMills – in this sense the company really puts a great deal of effort in building GOOD teams and recruiting GOOD people. Not only the professional skill-set is what sets the people apart but also their personality and character help create a fun, active and inviting working environment.
I love my job because/it’s great working at GoodMills because…
I like the diversity of topics and the challenges I get to deal with in my daily work life. I also enjoy very much the healthy mix between creative & analytical thinking that is required, which I think also suits my personality very well. But probably above all, I love the sense of satisfaction when I get to see in stores the products I helped launched being picked up by consumers.
My favorite product containing GoodMills is…
Joseph BIO Dinkelbrot mit Traubensaft
