Consumer brands
Tasty food made from our products connects people and is all about care and hapiness.
Through our 12 Power Brands and 20 local jewels, we bring flour into the homes and hearts of consumers and baking lovers. All our products are made out of carefully selected grains, are widely distributed within modern and traditional trade, have affordable prices and respect the highest quality standards in all processes, from field to shelf, for baking and cooking success – to make our consumers happy at home!
Our consumer brands…
The GoodMills Group is a major player in the B2C (business to consumer) segment in all countries where it is present, thanks to its consumer brands.
…drive the flour category, setting the bar high in terms of quality and following consumer needs and trends.
…are most renowned and desired by household flour users thanks to constantly stable quality and affordable prices.
…are widely distributed within modern and traditional trade, providing easy access to our products for our consumers in all countries where we are present.
Our leading brands across europe
Bulgaria
Sofia Mel
The best known and distributed flour in Bulgaria. Sofia Mel is a synonim of high and constant quality flour in country.
Romania
Ratful bunicii
The newest flour and maize brand on the market, charactarized with constant quality, no additives and Romanian origin.
Germany
Rosenmehl
Rosenmehl is the number 1 in southern Germany* and has accompanied the baking tradition of many families for several generations. Selected regional grain varieties carefully grinded in the Rosenmühle in Bavaria ensure that the family recipes always succeed.
*Basic volume
Czech Republic
Babiččina volba
Well known flour brand, which is produced from the best grain under a chain of control. Offers wide assorment from basic flours, application flours for different types of dough to healthly variants. On its stable high quality you can always rely on. Babiccina volba is flour for those who bake with love.
Austria
FIini’s Feinstes
Fini’s Feinstes is Austria’s most popular flour brand!
Wheat, rye, spelt and corn from the best grain regions of Austria are ground in the Fini’s Feinstes mill sustainably and Co2 neutral to flour, wholemeal flour and semolina.
Poland
Basia
Poland’s best-known and most-loved flour brand, bringing the joy of baking to millions of homes each day.
Germany
Aurora
Aurora is one of the most popular German quality flour brands. It stands for traditional, fine and creative baking with a guarantee of success. Thanks to long tradition and experience, it is innovative and convenient – sunny moments made with love.
Germany
Diamant
Diamant is the most popular flour brand in Germany*. The all-rounder for every baking occasion. With a long tradition, it offers the consumer a variety of valuable flour types.
*Basic volume
Germany
Müller’s Mühle
Müller’s Mühle is the German market leader in the category of dry pulses. It also offers a wide selection of couscous, bulgur, grain, and rice products. Since 1893 it stands for variety in the daily preparation of delicious plant-based food – today and in the future.
Germany
Goldpuder
Goldpuder is the number 1 in Southwest Germany*. With a long tradition and a large product range, it is also popular due to regional specialities such as spaetzle flour.
*Basic volume
Slovakia
Babičkina volba
Well known flour brand, which is produced from the best grain under a chain of control. Offers wide assorment from basic flours, application flours for different types of dough to healthly variants. On its stable high quality you can always rely on. Babickina volba is flour for those who bake with love.
Hungary
Nagyi titka
The market leader flour brand in Hungary offering a wide assortment of dedicated flour as well as baking inspiration for special and everyday occassions for those who bake with love.
